Kate Hudson’s Fabletics proves to be a worthy competitor to Amazon

Gone are the days when affordability and quality were the only determinants of a product success. The changing industry has seen a change in how companies and consumers relate. Fabletics is a company that has sought to maximize on the changing trends. The company started out as an e-commerce retailer but has moved to open brick and mortar stores. One reason for Fabletics success is that it operates on a reverse showrooming business strategy. It has established physical stores to enhance the strategy. Fabletics has grown in three years to become worth $250 million. The achievement is not something small, especially when you consider that they have to compete with technology giants like Amazon.


Many brands started out online and shifted their stores to brick and mortar stores afterward. Examples of these companies include Warby Parker and Apple. These firms started as online stores on Facebook. After a few weeks of operation, they realized that there were many buyers that wanted to purchase the product cheaply in other stores. These products decided to open physical stores that would ensure that the products are readily available. Fabletics has borrowed this strategy to ensure business success. The company started out as an online retail store. It has since moved to open brick and mortar stores in different locations.


Apart from starting brick and mortar stores, Fabletics has made its clothing items accessible to most of its customers. Fabletics has beaten the competitive e-commerce market by offering items that are cheaper and high quality. The company has also invested in data collection where they can get information about customers. Fabletics has used the information to create a better customer experience.


The showrooming business has killed many startup ventures in the past. It involves people browsing for items offline and then later decide to purchase them elsewhere at cheaper or discounted prices. Fabletics focused on creating a reverse strategy. The company made sure that its clothing items were affordable and came at significant discounts. Many customers from other retail stores preferred purchasing from the firm due to the offers. The business model where customers purchase from a retail store after finding other stores expensive is known as reverse showrooming.


Fabletics has carried out statistics on its customers. It found out that an average of 40 percent of customers that visit the stores are already members. Out of that amount, 25 percent get to sign up through the company’s online store. Fabletics online and offline stores have enhanced customer experience. It has led to convenience to customers where they can purchase a clothing item of their choice at either store. Fabletics doesn’t care where clothing items are purchased online or offline. The company only strives to ensure that customers purchase from the company and do not go elsewhere.


While it is not easy for a company to get into the e-commerce industry and succeed, Fabletics has proved the common belief wrong. The brand has been in operation for three years and has increasingly grown. The firm plans to open retail stores in different parts of the world. It currently has sixteen stores spread across different locations.

The Manse on Marsh Wins Yet Another Major Award

A recent report on KCTV5 is telling all about the facility in San Luis Obispo California. It is one of the best facilities in America because of the surveys that it has received. The positive feedback is what makes the facility noticed by many individuals. The Manse on Marsh houses many seniors with different likes and interests. Each person in the facility has a different background and a different personality but the Manse is able to satisfy most of the people there. The Manse houses many seniors that have either lost a spouse or was never married. The people that live in the facility are happy when they attend activities that help them meet new people. Activities provides different groups that come in to the facility to sing and play games with the seniors. There is transportation available when a senior wishes to go to town to do some shopping. Senior living can be fun and interesting if they meet other seniors to talk to daily.

Manse on Marsh offers many amenities for the seniors that rent from the facility. The apartments are beautifully done. The seniors are able to decorate their own apartment or flat as they see fit. Some of the apartments have cook stoves and refrigerators. Others are set up with separate bedrooms. These rooms are a little different from the assisted living facilities that are like hospital rooms and do not have separate apartments.

The Manse on Marsh is ready to accept your family member to help them to adjust to living without their spouse or a loved one around. The facility has a beautiful dining area that is set up like a 5 star restaurant. The staff offers service to the seniors so that every meal is special. Facility life is not difficult if the facility offers things for the senior to do and if they have good food available. Take a tour at the Manse Blog and see how happy your family member can be.

Changing Prisons

Securus is a company that works in an industry that few companies are willing to invest in. For decades, the prison population has long been forgotten as not worthy of new technology and innovation. All of that is changing with Securus, as they have live streaming video services that can be used inside prisons. This is a great way for inmates to interact with people who are on the outside. Although it seems strange, studies show that inmates who have contact with the outside are much less likely to commit crimes on the inside. All of this new technology is gearing up to help Securus take its business to the next level.

The Business of Prison

There are a lot of people who do not agree with how prison is conducted in the United States. Not only is it a huge expense to the taxpayer, but there are also a lot of people who simply do not understand how difficult it is to house millions of people. The United States has the highest incarceration rates in the world, so the prison population presents a huge opportunity in this country. Over the long term, there are a lot of people who are willing to invest in this area. Prisons must invest in their own inmates, and if they do there are a lot of benefits that come from it. Securus knows that its technology can make an impact in the world today, and that is why the company is so passionate about their growth and expansion.

Future Plans

Securus is a company that is always focused on the future. In the coming years, the company plans on having a rapid growth and expansion model. Securus knows that it will be able to gain a lot of new customers. This is something that many people are excited about. If it can continue to grow at a steady rate, the company will be able to make its owners happy. This will result in more technology investments from the ground up. Securus is a technology company that is dedicated to making the world a better place. Even though the prison population in the United States is not a typical market, it still has millions of people that could benefit from its products and services. Local and state prisons must be willing to make investments in their inmates in order to drive positive results over the long term.

Securus Video Visitation – Everyday from Securus Technologies on Vimeo.