Makeup that has chemicals is a turn off in the market since most people are keen about their skins. Makeup that has chemicals is popular with claims that it causes skin cancer. Make-up such as lipstick causes blackening of lips when it has the chemical. There is a significant shift of going natural in the cosmetic industry. Evolution of Smooth (EOS) is producing natural lipsticks and skin care products. EOS lip balm uses natural supplements instead of the common chemical additives. It uses jojoba oil, cocoa butter, and vitamin E. This is a major marketing strategy for the company because people have become keen and are shifting to natural products. They are producing organic products by researching the benefits of natural components on the skin. These products are tested by dermatologists who rank them as the best. They are chemical free. This has increased the prominence of the goods. This enables the company to make more profits.
The company has many skin care products that are natural. The company’s products are listed on the Racked.com website where customers can access their products. There are different flavors of the lipsticks such as strawberries, summer fruit, and sweet mint. This leaves the customers with many products at their disposal. This makes it easy for the company to target more consumers. The companies also produce lotions and shave gels that are natural. This gives their customers a range of their products. The customers have an option to use their products for their skin all round. This should encourage companies to reinvent their products according to the needs of the consumers. This will make the company remain relevant in the enterprise. The company will make profits because they are producing the products that are needed in the market. Companies should always use research to develop their products.
To read more about EOS, visit fastcompany.com.
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