Amazon has for the longest time dominated the online retail market. Amazon is the biggest retailer, overall. But not in the sports wear industry. At least not any more. Since Fabletics opened its doors, Amazon is finding it really hard to maintain this position. They are giving this beast a run for its money and here is how Fabletics is doing it.
So many people can testify that they only visit online shops to check what is trending
However a big percentage leaves without buying anything. They end up in their local stores, where they purchase the same items. The owners of Fabletics realized this early and have since come up with a strategy to increase lead conversion. They utilize a membership program to ensure that most of their online store visitors end up buying from them.
No one forces you into becoming a member in order to buy Fabletics products. But, looking at the numerous b benefits of being a member, you are compelled to join the program. Members benefits from crazy discounts, every other time they are shopping. Additionally, members get loyalty points after each shopping. This loyalty points help them gain access to free goods every now and then.
Such is the kind of a membership program that would get just about anyone buying. Besides, you are not penalized for months that you skip. So, you get to enjoy the flexibility of being a non-member and the perks of being a member.
Utilization of Social Media Data
The social media is one of the most utilized platform by clients. However, many sellers tend to underutilize this valuable platform. But not Fabletics. Fabletics takes social media posts, by their followers, very seriously. They use the data to better their products and processes. So far, they have managed to set up physical stores in most states in the US. This use because they realized that they hve have a huge following of people that are in love with their products, but cannot trust their credit card information online.
Today customers look for more than just quality and affordability. Customers need to feel that they are part of the process. Even though Fabletics mostly operates online, they have managed to make their clients be in an interactive process.
Fabletics is a big hit due to its accesibility. Comparing with companies like Athleta and Lily Lemon, you will find that Fabletics products are far much affordable. For almost half the price placed by major brands, you will find matching quality at Fabletics.
For your business to be successful, you have to be willing to plough some money into advertising. This is one of the most effective strategies to grow any business. Fabletics understand the value of advertising. They pay for tons of commercials in both traditional and digital platforms. This has helped them I’m acquiring a marketshare across the globe.