Fabletics Championing The Online Retail Industry

Amazon has for the longest time dominated the online retail market. Amazon is the biggest retailer, overall. But not in the sports wear industry. At least not any more. Since Fabletics opened its doors, Amazon is finding it really hard to maintain this position. They are giving this beast a run for its money and here is how Fabletics is doing it.

Reverse Showrooming

So many people can testify that they only visit online shops to check what is trending

However a big percentage leaves without buying anything. They end up in their local stores, where they purchase the same items. The owners of Fabletics realized this early and have since come up with a strategy to increase lead conversion. They utilize a membership program to ensure that most of their online store visitors end up buying from them.

No one forces you into becoming a member in order to buy Fabletics products. But, looking at the numerous b benefits of being a member, you are compelled to join the program. Members benefits from crazy discounts, every other time they are shopping. Additionally, members get loyalty points after each shopping. This loyalty points help them gain access to free goods every now and then.

Such is the kind of a membership program that would get just about anyone buying. Besides, you are not penalized for months that you skip. So, you get to enjoy the flexibility of being a non-member and the perks of being a member.

Utilization of Social Media Data

The social media is one of the most utilized platform by clients. However, many sellers tend to underutilize this valuable platform. But not Fabletics. Fabletics takes social media posts, by their followers, very seriously. They use the data to better their products and processes. So far, they have managed to set up physical stores in most states in the US. This use because they realized that they hve have a huge following of people that are in love with their products, but cannot trust their credit card information online.

Customer Engagement

Today customers look for more than just quality and affordability. Customers need to feel that they are part of the process. Even though Fabletics mostly operates online, they have managed to make their clients be in an interactive process.


Fabletics is a big hit due to its accesibility. Comparing with companies like Athleta and Lily Lemon, you will find that Fabletics products are far much affordable. For almost half the price placed by major brands, you will find matching quality at Fabletics.


For your business to be successful, you have to be willing to plough some money into advertising. This is one of the most effective strategies to grow any business. Fabletics understand the value of advertising. They pay for tons of commercials in both traditional and digital platforms. This has helped them I’m acquiring a marketshare across the globe.

Co-Founder Don Ressler Introduces JustFab Brand’s All Size Collections

When Don Ressler and Adam Goldenberg established TechStyle Fashion Group seven years ago, the JustFab Brand attracted one million members within four years in business. Between 2013 and 2014, the brand received $125 million in funding for further expansion into Canada, Germany, U.S., U.K., Spain and the Netherlands. TechStyle announced in August 2016 JustFab launched Hashtag FabForAll to expand its fashion line to boarder sizes of their fashionable line collections. Women are being celebrated all around the world of all sizes, ranging from XS through 3X, 24 to 24, and 16W up to 24W. Mr. Don Ressler believes all women should feel confident in what they wear to enhance their appearance.

Don Ressler found success early in his career as an internet consultant for companies seeking opportunities in online space burgeoning. He raised over $100 million in capital for businesses in the internet industry and generated more than $1 billion in sales revenue. Before establishing TechStyle, Ressler served as Co-CEO of Intelligent Beauty, Inc. and Intermix Media at https://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#29968764750a. New Corporation acquired Intermix and its affiliate Myspace.com, in 2005, for an estimated $650 million. Five years later, he co-founded JustFab, Inc, now known as TechStyle and acquired other brands, such as, FabKids and ShoeDazzle.

TechStyle Fashion Group was founded in 2010 as an online subscription membership fashion store on LinkedIn. Their collections are available in ten countries, including France, Spain, and Denmark, to name a few. Don Ressler is ecstatic about the Hashtag FabForAll Campaign and pleasing their customers by offering selections of trendy styles in all sizes on digitalcommerce360.com. He says the new clothing line will be one of the largest apparatuses by the end of 2016. TechStyle presently has over four million devoted VIP members and shipped over 60 million products from all its brands in 2016.

Kate Hudson’s Fabletics proves to be a worthy competitor to Amazon

Gone are the days when affordability and quality were the only determinants of a product success. The changing industry has seen a change in how companies and consumers relate. Fabletics is a company that has sought to maximize on the changing trends. The company started out as an e-commerce retailer but has moved to open brick and mortar stores. One reason for Fabletics success is that it operates on a reverse showrooming business strategy. It has established physical stores to enhance the strategy. Fabletics has grown in three years to become worth $250 million. The achievement is not something small, especially when you consider that they have to compete with technology giants like Amazon.


Many brands started out online and shifted their stores to brick and mortar stores afterward. Examples of these companies include Warby Parker and Apple. These firms started as online stores on Facebook. After a few weeks of operation, they realized that there were many buyers that wanted to purchase the product cheaply in other stores. These products decided to open physical stores that would ensure that the products are readily available. Fabletics has borrowed this strategy to ensure business success. The company started out as an online retail store. It has since moved to open brick and mortar stores in different locations.


Apart from starting brick and mortar stores, Fabletics has made its clothing items accessible to most of its customers. Fabletics has beaten the competitive e-commerce market by offering items that are cheaper and high quality. The company has also invested in data collection where they can get information about customers. Fabletics has used the information to create a better customer experience.


The showrooming business has killed many startup ventures in the past. It involves people browsing for items offline and then later decide to purchase them elsewhere at cheaper or discounted prices. Fabletics focused on creating a reverse strategy. The company made sure that its clothing items were affordable and came at significant discounts. Many customers from other retail stores preferred purchasing from the firm due to the offers. The business model where customers purchase from a retail store after finding other stores expensive is known as reverse showrooming.


Fabletics has carried out statistics on its customers. It found out that an average of 40 percent of customers that visit the stores are already members. Out of that amount, 25 percent get to sign up through the company’s online store. Fabletics online and offline stores have enhanced customer experience. It has led to convenience to customers where they can purchase a clothing item of their choice at either store. Fabletics doesn’t care where clothing items are purchased online or offline. The company only strives to ensure that customers purchase from the company and do not go elsewhere.


While it is not easy for a company to get into the e-commerce industry and succeed, Fabletics has proved the common belief wrong. The brand has been in operation for three years and has increasingly grown. The firm plans to open retail stores in different parts of the world. It currently has sixteen stores spread across different locations.